Secrets of Google AdSense Earnings

1. Getting the Basics Right

Some bloggers, as well as online marketers, actually fail to pay attention to the basic rules imposed by Google for AdSense users. The placement of ads should be right. It is a mistake to place your ads strategically so that users end up clicking on them- it will not help you much. Asking someone to click your ads also backfires.

2. Ad Size

Wider ads have seen to be performing better than tall and thin ads i.e. horizontal ads are better than vertical ads. Such ads help the readers to read better through a more consistent reading pattern and thus, are reader-friendly. Wider ads bring in a higher click rate. If you have placed vertical ads on website pages and are not receiving the results you want, this could be a reason. Try changing single ads on websites and see if they perform better. If you see positive results, go further and change all your ads one by one. The best sizes for your ads to perform well are – large rectangle (336×280), medium rectangle (300×250), skyscraper (160×600) and leaderboard (728×90).

3. Ad Placement

You must place your ads where they are most likely to be seen. Ask yourself where your ads will be able to grab the most attention. It is always better to place your ad near something the users are likely to click. Do the users on the particular page your ad is on, click on social buttons or share buttons or elsewhere? Make an analysis and place your ads near these areas. If you can’t analyze these areas, place your content around the content of the page and above the fold. Users don’t generally scroll till right at the bottom of the page. They might just surf the above half and navigate away if the content doesn’t interest them. So, you might lose out on these visitors if you place your ad at the bottom. Even if you have a very simple ad but, if it is placed in a better position, you will drive more traffic than flashy ads placed elsewhere.

4. Location and Type of Ads

The AdSense ads should be placed on the site content. Bloggers often tend to ignore the importance of link based ads. They are not the same as banner ads, but they are also suitable for CTR. Such ads can be laced at the header navigation bar. Both text and display ads work when they are used in the right way.

5. AdSense Heatmap

While designing a site for using AdSense, think of the AdSense heat map. This will ensure you can come up with AdSense-optimized themes. The sizes like 160*600, 728*90 and 300*250 are some of the best sizes in this regard.

6. Organic Traffic

The AdSense ads work best when you get traffic from search engines. It also needs to be seen where the traffic source is. Mostly, traffic sources from the UK and USA ensure you get high CPC.

7. Using Relevant Ads

Keep in mind that AdSense is, after all, a contextual ad network, which functions based on ad content used by users. This means ads shown via this engine should be relevant to website content. Adding a few lines of code after and before the content to target the ads to content also helps.

8. Blog Niche

It has been seen that bloggers with niche blogs tend to get better traffic and enhanced AdSense revenue than those with blogs with multiple niches. Choose and work on one niche rather than making a jukebox of information, to get better traffic and generate revenues through AdSense.

9. Relevant Content

Even if you place the ad in the best position and in the perfect size, it won’t bring you better results if you don’t have attractive content. You must know what interests the users that are browsing the page you want your ad posted on. For example, if you deal with kitchen equipment, you can place your ad on websites that deal with cooking; if you deal with auto parts, you can place your ad on websites dealing with cars. An auto part ads placed on a page that talks about cooking won’t be beneficial. This is why Google’s robots check your content to see what your ad is about and then place it where it suits the website’s theme so that your ad is relevant to the readers on the page.

10. Blending

The ads on a site must blend well with the theme in terms of design and color. If it is overly attractive and sticks out from the rest of the page, it is not a good thing. But, it should also stand out from the rest if you want users to notice and click it. You can mix and match similar as well as complementary colors in a balanced way. For example, you may use the text color and font style in your ad that matches that of the content on the page and let the background of your ad and other elements contrast.

11. Category Blocking

There is a list of different categories for ad placement. Check if any categories are not performing well, you can block them. It is now fairly simple to find out the type and category of ads that are performing worst. This category blocking feature is very easy to use and can help increase your earning. It is recommended that you block the categories that have a good percentage of an impression but, low earnings percentage.

12. AdSense for YouTube

If you publish videos to YouTube or your blog site the copyrighted videos can be monetized with YouTube publisher program. The ultimate performance will, of course, depend on the kind and quantity of traffic those videos get.

• How to Gain YouTube Subscribers and Watch Time

13. Website Optimization

This is one vital aspect many bloggers tend to overlook. When you are using loads of ads, graphics and maybe videos on a website, its load time can be affected. Even with 3G and 4G network, making inroads, still many users cope with unreliable net speeds. So, it is essential that you optimize the website to ensure it loads faster on all platforms and browsers. Get rid of unnecessary graphics and content affecting site load speed. This will ensure your site ads will receive more clicks.

Summing it up

These are just some basic guidelines for improving your AdSense revenue. If a significant source of your income comes from Google AdSense revenue, using these tips will be rather advantageous. Based on your situation, you may deploy one or more of these. It makes sense to try various measures and find out which ones work well for you. It is prudent that you adopt a slow and steady approach to boost your Google AdSense earnings.

For further assistance regarding AdSense or any kind of Digital Marketing service, you must talk to the experts in this field. Find a specialist to help maximize your potential and take your earnings to the next level.