Tips & Tricks for Web Developer Profile in Freelancer

Freelancing will change your life.

Here are 4 major benefits when working freelance:

1. A better work-life balance: You can have breakfast with your partner again!
2. Being your own boss: Being a freelance Web Developer means you can work all morning (or all night for that matter)…
3. Freedom to choose your working hours / clients / rate of pay: Say a polite ‘no thank you’ to that miserable client and a ‘no thank you’ to his criminally low budget too.
4. The chance to work on more interesting projects: No more monotony, each month bringing a variety of work, clients and opportunities. 

01. Be amazing at something

"You need to be a specialist," asserts Andy Budd, founder of Clearleft. "Be known as the best Ruby developer in Brighton or the best UX person in London. Don't just settle for being one of several thousand fair-to-middling freelancers who never get picked to do great work and will just only be recommended by a smaller group of connections."

To succeed, Sally Jenkinson, a freelance digital consultant, says it's imperative to "know what you enjoy and where your strengths lie". After all, you got into freelance to do what you love, right?

02. Take some risks

Jenkinson also reckons it's easy to get stuck in a rut. In contrast, by deliberately doing things that scare you, she believes huge pay-offs are more likely. She believes, "If you've always wanted to speak at a conference but nobody has ever approached you, contact some organisers." She adds that, "If you don't think you're experienced enough to win a job, try anyway. Putting yourself out there can be difficult, but if you don't ask, you don't get! Stop being afraid and just do it."

03. Have your own website

Freelance designer/developer Shane Mielke recognises the importance of promoting yourself on community sites like Behance and Dribbble, but says you must build a wider web presence, because "your work [is] being hosted among competitors." He believes the biggest promotional tool a freelance designer can have is still "a unique personal URL that showcases your talent, skill, personality and creative vision. It's your 'business card' for prospective clients".

04. Write a blog

Authentic Jobs founder Cameron Moll says few activities are more helpful to self-promotion than having a unique, qualified voice. "That's how I got my start," he says. "It led to landing clients and then Authentic Jobs, which I run full-time today. Develop the ability to write consistently with passion about subjects you care deeply about and you'll be amazed at the opportunities that arise for growing and sustaining your business.".

"I've been contacted by companies who've wanted to meet with me after reading an article," adds Hatch partner Mark Kirby, who's also found writing beneficial. "You get to share knowledge, are seen as an expert and become someone companies want to employ."

05. Improve your portfolio

Don't put any old content on your portfolio. Product designer Sacha Greif says it must answer whether you're good but also if you're reliable: "Focus on explaining what you do and prove you're trustworthy. Include case studies and don't just show off pretty pixels."

06. Be more social

A personal site is only part of your online marketing. Kirby suggests investigating regular local meet-ups as a better alternative to swapping business cards at random events. "You'll make friends in the industry and work will be passed to you from these contacts. Although, it's rare anyone recommends someone they met once for 15 minutes."

Todd Motto, designer and developer, agrees. "The biggest mistake I made when I started freelancing at 17 was thinking putting a site online would be all I needed," he recalls. "What I really needed to do was establish relationships, learn from people, ask them to pass my details on and utilise existing contacts." Today, Motto spends plenty of time talking to people, and recommends marketing yourself "as if you've never had a website and never will".

07. Develop your brand

Motto says you must also build your personal brand in everything you do. "It's more than just your tweets, Dribbble account and website," he continues, "it's everything, from your logo and photo to your writing, content and attitude. It's how you wish to be seen as a person." He recommends being personable and likeable, taking care to not push the boundaries too far - "Swearing isn't going to do you any favours" - and imagine everything you do face-to-face and online as "one big CV".

Dealing with clients

08. Choose clients carefully

Motto recommends being tough when it comes to client leads. "Are you even in their price range? Do you need them? Can they afford you? Never let leads take advantage of you. Be firm and professional and don't give away too much," says Motto. Barterers rarely make good clients, he says, so be confident with your approach and pricing, and write straightforward emails without friendly chit-chat.

Web designer Janna Hagan agrees, saying it pays to be choosy with clients, saying, "When you work with great clients and produce high-quality work, you'll likely do more in the future."

09. Widen your range of clients

In these uncertain economic times, designer Mike Kus makes a very good point about relying on a small number of clients to make a living. "A secure design and development business is one with a wide client base. It can be easy to take repeat business, which is great. But don't rely on one or two clients for survival. Instead, keep a wide range of clients so, when one unexpectedly falls away, you're not left in the lurch," he says.

Kus adds that you should also highlight work you'd like to do more of to attract new clients. "Add some side projects if you're in a phase where the work you're doing isn't your cup of tea," he counsels. "Clients hire on the strength and style of past work. Ensure your portfolio is filled with the sort of work you like to do."

10. Nurture client relationships

Trust is key when dealing with clients. Kus acknowledges people often complain about clients, but reminds "they're the lifeblood of your business so you must deliver the goods". If you need to, he says to occasionally go above and beyond, even if that means the odd late night.

If your clients trust you, they'll recommend you. Designer Laura Kalbagrecommends being "honest, friendly and transparent" and to "acknowledge problems and work hard to solve them".

However, when working such hours, Kalbag advises against contacting clients. "Keep communication within office hours. Don't set up an expectation you'll work nights and weekends just because you're self-employed."

Make a better workspace

11. Fit in on site

Frontend developer Anna Debenham has undertaken plenty of on-site work and notes that it "takes adjusting to". Although there's perhaps a temptation to make your mark, she advises you must also shackle your ego and learn to integrate into the company. "There's more collaboration, politics and meetings. You have to make sure you're useful all of the time and you must be respectful of other people who work there. Fit in a bit. Don't just show up in torn jeans and a hoodie. And don't slag off their office even if you really want to!"

12. Define a dedicated workspace

Create a workspace where you can focus and enjoy spending time to help build a routine. If you find it hard to create a division between work and personal life, get an office, says frontend developer Cole Henley: "My extra outgoings on rent more than paid for themselves through helping me focus at work and switch off when at home."

13. Don't be alone

Freelancing can be lonely, and without people to bounce ideas off (outside of social media sites). Mark Kirby recommends considering a co-working space. "You rent a desk or drop-in alongside other freelancers," he says. "After a week at The Werks in Brighton, I found work with two small companies sharing the space. This got my freelance career off the ground and my current business partners were co-workers from the same space."

Time management

14. Nail your work/life balance

Web designer Paul Boag states a major factor in running your own business is getting the work/life balance right. "We aim to escape that overdemanding boss, set our own hours and enjoy a flexible lifestyle, yet many freelancers work longer hours, are tied to their desks and live under constant stress and delude themselves it's 'not work if they enjoy it'." He says you must make time to relax, as he does. "It's about keeping sane. Take a dance or exercise class, or get out and see people. Make sure work doesn't overtake life."

15. Be realistic about your working hours

If juggling projects is a problem, designer Elliot Jay Stocks suggests setting time limits for all tasks – whether that's designing a comp or completing your inbox. "This is called the Pomodoro Technique," he explains, "and I designed my own app for it, which you can find at www.countdone.com.

Business and legal issues

16. Keep on top of invoicing

"It's easy to forget the business side of things when working for yourself," cautions developer Keir Whitaker. "Subscribe to one of the many online invoicing and accounting apps, which will provide a great way to keep track of what money is due and owed as well as allowing you to track your time. Also, remember to keep all your business-related receipts. It's tedious, but filing them monthly, along with issued and received invoices, will keep your end-of-year stress to a minimum," he says.

17. Employ legal specialists

Don't try to deal with legal issues yourself. "Get a good accountant. It'll save you money and give you piece of mind you're on the right side of the tax man," says Whitaker. Developer Matt Schiffman agrees. "If you're going to be an independent contractor for the long term, you're also going to need a lawyer," he adds. "You'd be surprised how affordable these types of services are, but, most importantly, having a good lawyer and accountant allows you to focus on running your business and getting your work done."

18. Draw up a contract

Whether you're about to work with an agency or taking on a new client yourself, have a contract, argues Happy Cog founder Jeffrey Zeldman. "It needn't, and shouldn't, be complex, but should clearly state the work you're doing and how and when you get paid." He adds there should be contingencies for if either side wishes to terminate the contract and an estimate of work hours should be included. "Freelancers fear a contract will make them look hostile or aggressive, but that isn't true," he continues. "A simple, basic contract protects both parties and shows you are professional, and that you value both parties' time and expectations.

19. Use plain English with clients

Legal speak is sometimes necessary, but where possible it's a sensible idea to use more commonplace language. For example, freelance designer Ayesha Garrett says her quotes are very straightforward, using headings such as 'what you need to provide', 'what you have asked for' and 'what I will deliver'. She explains this makes things clearer in the client's mind about the scope of the project and also what's required of them.

The freelance conundrum

20. Don't rush in

Whether you're considering freelancing or immersed in it, veterans recommend in-house agency work. Web designer Andy Clarke says he'd "always prefer agency experience before freelancing", notably to learn how to work with people. Illustrator and designer Kyle Steed agrees. "Take your time and prepare; cut your teeth at agencies. Learn as much as you can from your peers, ask questions and take notes."

Make people trust you

#1. Use your real name.

#2. Use a professional photo (white background works the best).

#3. Verify your email, phone, payment method, Facebook, LinkedIn, and verify your identity.

#4. Use the headline field to describe your niche (see next section about picking a niche)

#5. Write a summary focused on HOW you can help the client. Write it in first person, show empathy and communicate that you care about the client and their needs. Show passion for your work. Check the grammar!

#6. If you blog (you should!), list your top technical articles in the “Publications” section.

#7. If you have previous work, show it in your portfolio. Don’t show mediocre work. Side projects and small unpaid work counts, just make sure they look great by using high-quality images only.

Choose a niche and stick to it

#8. Don’t add unnecessary skills to your profile. Stick to the things you know and the skills you want to master. If you are starting your career in web development, select HTML, HTML5, JavaScript, ECMAScript, Scripting, PSD to HTML, CSS, CSS3, LESS/Sass/SCSS, JSON and Frontend Development. If you are also learning a specific framework (e.g. Rails, Angular, Vue, etc.), select it, but don’t select something you don’t know yet. If you are also fluent with some backend language or framework (Python, Ruby, Rails, Node.js), select it too, but not more than that

#9. Avoid selecting low-quality skills (e.g. “Blog install”, “Wordpress”, etc.)

#10. Improve your summary with the right type of projects you want to specialize in. For entry-level developers, we recommend that you list the following project types in your summary: static websites, newsletters, responsive websites, UI components, single page applications, scripts and command line tools.

Set the right price

#11. Low hourly rates suggest low quality-work. With a higher rate, clients will assume you are a high quality freelancer. To find a baseline, copy what other intermediate developers are charging in your niche and use a value somewhere in the high side of the range. Start applying (to the right type of projects) and lower your rate 5–10% every week until you start getting projects accepted.

#12. Since you are just beginning, do not focus on maximizing how much you make, but on getting proposals accepted for the right type of projects. We will talk about this in the next article since it’s probably the most important step for your career.

#13. Don’t select “Beginner” in the Experience Level section. Select “Intermediate.” If you are considering freelancing, chances are you can easily step up to deliver like an Intermediate developer.

A few more things…

#14. Avoid wasting time and money on certifications for now. Wait until you get a few projects, positive reviews, and payments, and then decide which is the platform that works best for you, Freelancer or Upwork. After that, reinvest some of the money you made in completing the most important certifications for your niche.

#15. Don’t sign up for a Paid Membership yet. You can do this later once your profile is set up, so you take advantage of the free trial.

#16. Take a look at the profiles of the top freelancers in your niche and try to copy what they are doing.

#17. An outstanding profile is not enough. You still need to send great and personalized proposals, pick the right types of projects and, more importantly, get the job done and get positive reviews. We will discuss this in the next articles